The Takealot Trap: Why SA Resellers Are Adding Shopify to Unlock High-Margin Revenue
The Core Problem: Marketplace Scale vs. Brand Ownership For South African e-commerce businesses, the debate isn’t about whether Takealot generates sales – it clearly does. The real problem is who owns those sales, who owns the data, and who dictates the long-term profitability of your business. When you rely entirely on a marketplace, you are … Read more